I will take a break from my review of the CES 2012 to talk about an iconic French brand of electronics: YBA
By a twist of fate, Jullien Thaler redesigned the look of these products before he joined Elipson to design the look of the new 4260, and now the new CEO of YBA Hifi happens to be my good Australian friend Jacki Pugh!. Let me quote their new website:
"Founded in 1981 by Yves Bernard André, an electronics professor, YBA was quickly recognised for its unusual products.
Unusual in that they were so typically French and therefore seen by some hi-fi journalists and consumers alike to be a little quirky, a quirkiness however which gave them great appeal.
No-one denied the brilliance of the designs.
The growing success of the brand through the 80’s, 90’s and well into the 2000’s attested to Yves’ philosophy to produce the reality of absolute true sound as accurately as possible. To do this successfully meant that the manufacture of all products bearing the YBA name was based on discipline, precision and patience.
In designing and manufacturing so many models, Yves never wavered from his philosophy to have owners of his products actually forget the product and hear only the music. There were simple but key objectives in the design of every product, irrespective of its technical capabilities......every piece had to be durable, and importantly, they had to have a clarity and purity of sound which resulted in extraordinary musicality.
Numerous awards were heaped upon YBA, not only it its own French market but from many respected international bodies.
The demand for YBA products continued to grow through the years and so it was that Yves began to consider the advantages of a major manufacturing company involving itself to secure the future. Such an alliance would provide the best of both worlds - financial capabilities together with the manufacturing ability to produce in greater numbers in order to satisfy the ever growing demand, whilst always retaining the French heritage and design parameters.
In 2009 one of China’s leading high end audio equipment manufacturers purchased a significant shareholding stake in YBA. Already manufacturing for some of the most iconic and well respected UK and European companies, Shanling had built a reputation for its quality of product.
Taking time to learn about the products, the market, and importantly to understand what it is that has made YBA such a sought after brand, Shanling has taken time to re-launch internationally. A new CEO who has a lifetime of experience in the audio industry has been appointed to drive YBA forward and to rightfully reclaim its position as a market leader in the hi-fi world.
The first public showing of the new YBA products will be at the High End Show in Munich in early May 2012."
And, if you so happen to read the French version of the site, then have a little thought for me, as I was appointed to translate it from the English version! small world, isn't it?
If you are interested, then book yourself a ticket to Munich for the High End Show there in May!